Farm-junction marketing Pvt. Ltd. (Tractor-Junction)

Tracker-junction is India’s Leading Digital Marketplace to buy, Sell, Finance, Insure, and Service New/Used Tractors and Farm Equipment.

Incubated since: 2019   HQ: U.P  Sector: Agriculture      Sub-sector: Agri-Tech

The Entrepreneur

Mr. Rajat Gupta is CEO & Founder is B.Tech  from Amity University.  Born to a family associated with tractors since early 1990s He started Tractor Junction in 2016 and managed dealership operation with his father from 2011 to 2015 . He is having Solid network in tractor industry B.Tech, Amity University

The Challenge

No objective information is available on tractor performance; Farmers cannot easily compare tractors sold by competitors; Prices of new and used tractors are totally opaque; Farmers do not receive fair value when they sell or exchange used tractors; Loans, insurance, and other services for tractors and farm equipment are not reasonably priced.

The Solution

Tractor Junction is India’s leading digital marketplace to buy, sell, finance, insure, and service new/used tractors and farm equipment. Tractors and farm equipment are the most expensive purchases most Indian farmers will ever make. Tractor Junction platform provides Information, pricing, and comparisons on tractors and farm equipment; Registering enquiries to purchase tractors, farm equipment, or finance/insurance; Selling used tractors; Buying used tractors; TractorJunction insurance product; TractorJunction also does credit line product; Selling Tractor Junction branded implements; Servicing tractors and farm equipment.


They have skilled 2000+ participants coming from varied background such as industrial workers, auto rikshwalas, students, working professionals etc. These skills ranges from soft skills, ICT training, mechanical training etc in 18 states.